Wine industry Supply Chain (WSC) modeling:

The purpose of this research is to understand the Wine industry Supply Chain (WSC) structure from a social networks approach. This analysis will identify the appropriate measure of performance of the WSC. To achieve that objective, this paper will at first tackle the supply chain modeling on the one hand through a generic approach, and on the other hand we will propose a WSC representation from a social networks analysis (SNA). In order to assess the WSC structure, we consider three levels: triads, groups and the whole network. We will then be able to answer the following question: what is the WSC structure? Secondly, a comparative study of the WSCs will be realized between the New World and the Old World ones using data from Mendoza in Argentina (MA) and South-Eastern France (SEF) wine region. The paper presents a conceptual model of the WSC. This model will be assessed through qualitative studies among different members located in Mendoza and in South-Eastern France. This paper proposes a framework contributing to understand worldwide WSCs structure, mapping tools and some indicators to assess the reasons of their strength or weakness. The tools discussed may be reused to map any WSC in the world. Thus, this paper offers insights into the pre-requisite conditions for a thorough analysis of the performance criteria and potential improvements of WSC through a method leading to creation of value for organizations.